Data is important, but it’s not necessarily insightful on its own. It can be the building block to insight. It can inform strategic decisions. But data is not insight. It requires human beings to elevate it into insight. http://secondcityworks.com/improvisers-guide-finding-insight-five-ways-get-data-insight/

Thank you #IIEX for the opportunity to share insights on how vendor partners can overcome barriers, and, then socialize unconscious measurement thinking with clients. Key barriers-Complexity, Culture and Cost. Hope the strategies on overcoming them will help continue the growth and push for more behavior based measurement. #whattheysayisnotwhattheydo https://www.slideshare.net/slideshow/embed_code/key/4OyoHdCxCsXU3u

This election will for sure become a case study in HBR and with behavioral scientists.  My takeaways: 1.”Make America Great Again” vs. “Stronger Together” – the text analytics showed that people understood and internalized better what MAGA meant. It resonated stronger as a tagline/slogan. It was pointed, with a clear call to action. 2. HRC’s negatives were… Continue reading Why Trump made the Impossible Happen-Key Takeways

Traditional print advertising will be outpaced by digital platforms in two years, says research and consulting firm BIA/Kelsey. http://bit.ly/2dKVdgX

Interesting! What’s your CQ?! #curiosityquotient https://hbr.org/2015/12/assessment-whats-your-curiosity-profile    

Back to the basics- what is an insight, and how do you recognize and unpack an insight? I had pulled together a 1+ hr presentation/lecture to future marketing and business leaders in early May at DePaul University in Chicago. Amazing experience–to see how they engaged and over the course of the class, become more cognizant… Continue reading What are Insights- A Primer for Students at DePaul University