Back to the basics- what is an insight, and how do you recognize and unpack an insight? I had pulled together a 1+ hr presentation/lecture to future marketing and business leaders in early May at DePaul University in Chicago.

Amazing experience–to see how they engaged and over the course of the class, become more cognizant of unpacking an insight, and sharing their views and thoughts on how they would create and apply!

Here’s a link to the deck.  Enjoy!

depaul-deck-for-insights-presentation_may9tha